Category Archives: Thought leadership

Questions for strengthening your thought leadership

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Often, when excited about an idea, many people jump into a tactic to get the word out before actually investing in time to strategize.

Let’s face it: it’s sexier to create a video, or redesign a website, or get an article published in a major magazine. It’s the ‘cool’ stuff, but if not done as part of a larger strategy, it often ends in lackluster results, wasting time and money.

What’s needed is… strategic thought leadership first.  Then, you can easily pick the best tactics to get the message out.

To start, ask yourself these questions:

  • What are the topics important to us? Often you can find answers when you take a look at your mission and vision.  What challenges are you trying to solve?
  • What’s our unique perspective on this? Audiences do not want to hear the same thing over and over again. Especially in the age when everyone has and shares an opinion, it’s important to find something different to say. It allows you to position you or your organization and rise above the noise. It’s what differentiates you from other voices. And it’s what your audience will remember.
  • Who wants to know this? Determine who are the people who would be interested in helping solve the problem.  (Unfortunately no matter how important the matter is to you and others, it won’t be everyone.) Identify who these people are and make a profile/avatar of the typical member of this audience (more on this in a later post). Once you know the audience’s characteristics, it will be easier to determine where and how to reach these people for the best engagement.  It will allow you to develop supporting stories that will gain interest.

Finally, when crafting any thought leadership strategy, it’s not enough to just share your opinion.  You also need to determine what action you want your audience to take now that they know your position.  Thought leadership is more than getting the ideas you want out there, it’s about having others embrace those ideas and work towards the mission alongside you.

Stay tuned for some profiles of some of  T4CI’s inspirational thought leaders in the upcoming weeks.

Step up and be heard with thought leadership

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The world is hungry for people with drive, ideas, and vision.

Our focus is to help people with  these characteristics create initiatives which protect and foster a healthy, sustainable, resilient, and equitable world.

Whether they grow and transplant juvenile coral to save our coral reefs or are the go-to resource about water in California… whether they work to encourage sustainable fishing or they educate students on becoming conscious leaders that contribute positively to the world… our projects are thought leaders.

What is “thought leadership”, you ask?  There are a lot of opinions on that.  Some say it’s a marketing technique.  Others say it’s about building trust that you are an authority in your field.

But essentially thought leadership is creating and sharing a big idea that influences how people perceive the world.  These big ideas are not only changing perception of the globe, but also changing the planet we live on. (Check out the variety of things our projects work on.  Follow the ones that inspire your own big ideas. )

As we help thought leaders throughout the world, our team has realized: we, too, are thought leaders on behalf of our collective.  It’s something we’ve been working on behind the scenes last year, and something that you’ll see more of in the days to come.

And in 2018, our goal is to share some of our own big ideas with the world as well.   The next post?  How to make thought leadership on target and strategic.