The Trust for Conservation Innovation incubates and accelerates program capacity for initiatives that conserve and protect a sustainable and resilient world. Learn more about what we do.

From our blog

Root Solutions and the Story of Stuff

RSIt’s very exciting to see one of our projects, Root Solutions, featured for the cool work that they are doing, and what better place to be featured than on the Story of Stuff Project blog?

Root Solutions is dedicated to providing conservationists and policy makers with tools and resources informed by the proven methods of behavioral science, allowing them to create more effective campaigns, polices and strategies that reflect how people process information and make decisions. With techniques like, “green nudges,” people can be motivated to use behavior that is  both good for them and good for the environment.

The project is the brainchild of Nya Van Leuvan and Rod Fujita, who met at the Environmental Defense Fund where they led the introduction of decision science to their colleagues. The project is also producing a book called “Choices for Change: Using Behavioral Insights to Save the Planet,” which they hope will help policy-makers, advocates, and the general public understand how to frame and encourage behavior that makes conservation a part of our daily lives.

Read more about how behavioral science can improve conservation outcomes at the Root Solutions  website and on the Story of Stuff blog!

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